KW Greater Seattle
Brand storytelling
Visual Development
User Experience Design
An award-winning company locally and nationally, KW Greater Seattle needed a new look and a more consistent output of content that reflected and championed its value proposition. While building out the documentation for a robust content schedule and implementation plan, I also designed and produced the majority of our visual assets for easy style duplication.
As the marketing manager, I owned internal and external communication initiatives including email marketing, press releases, and community engagement opportunities. I collaborated with the board of directors on big-picture goals around improving the company website to create better end-user experiences and increasing the quality of our lead capture.